Comments on: SPAM, SPAM, SPAM, SPAM http://chiwowwow.com/WEBLOG/spam-spam-spam-spam/ notes from a fashion savvy chihuahua and his companion Thu, 02 Jun 2011 23:26:29 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Carter F Smith http://chiwowwow.com/WEBLOG/spam-spam-spam-spam/comment-page-1/#comment-2 Carter F Smith Wed, 16 Jan 2008 17:39:42 +0000 http://chiwowwow.com/WEBLOG/spam-spam-spam-spam/#comment-2 Doc Searls’ recent post suggests if PR wishes to remain relevant in an environment where networked markets get smarter faster than those that would spin them, the profession needs to define and satisfy a market for something other than spin. I think that means take the time to reshape the model based on what we, the people, take our time to tell you, big business, what we want. I’m thinking fighting fire with fire is the best way. Can you imagine the message that big business would get (or have the opportunity to “get”) if thousands of their would-be customers sent them a message in a language they purport to understand? Is there a chance that their procedures would change if a group of folks started using their tactics to convey a very important, business dependent message? I’m thinking that’s what it would take. http://alwayson.goingon.com/permalink/post/2313 Doc Searls’ recent post suggests if PR wishes to remain relevant in an environment where networked markets get smarter faster than those that would spin them, the profession needs to define and satisfy a market for something other than spin. I think that means take the time to reshape the model based on what we, the people, take our time to tell you, big business, what we want.

I’m thinking fighting fire with fire is the best way. Can you imagine the message that big business would get (or have the opportunity to “get”) if thousands of their would-be customers sent them a message in a language they purport to understand? Is there a chance that their procedures would change if a group of folks started using their tactics to convey a very important, business dependent message? I’m thinking that’s what it would take.

http://alwayson.goingon.com/permalink/post/2313

]]>